“Fool’s Gold” Lyric Video

  • Client: Alfa
  • Project Brief: Produce a lyric video for Alfa’s single, “Fool’s Gold”

For “Fool’s Gold”, we went for a cool aesthetic (bluish, with touches of magenta; languid movement), coupled with simple text transitions. We were furnished photos from a recent photoshoot, and since most of the pics look like they were taken in the woods, we ran with that idea. The result is a simple yet elegant lyric video that enhances the single.